The Big Outside Privacy Policy

Hello and thanks for following The Big Outside! This policy explains the what, how and why of the information we collect when you visit The Big Outside (“TBO” or “Website”). We take your privacy very seriously, and this Privacy Policy explains what information we collect from you via TBO and how we use and disclose that information.


We are The Big Outside, a blog and website privately owned by Michael Lanza and based in Boise, Idaho. This Privacy Policy applies to that specific website only.


When you visit TBO, we may collect and process the following information which may include your personal information.

Type of information

We may collect and store any personal information you provide when using TBO, including when you contact us by:

• Telephoning or emailing TBO for support or questions;
• Submitting a comment to a page or post;

Personal data that we may obtain includes:

• Your name;
• Your email address;
• Your telephone number(s);
• IP address; and
• Any other personal information that you may provide in a message you submit to us.

Purpose of the processing and legal basis for the processing

• We may legally process the personal information that we collect on the basis that we have a legitimate interest and/or in the performance of a contract;
• To provide you with information about the products and services that we offer, or about how to seek work experience or employment with us;
• To perform our contract for sales of our products and services;
• To create an maintain your own account with us;
• To inform you about new products and services;
• To respond to your inquiries;
• To manage risk or prevent other illegal or prohibited activities;
• To resolve issues or fix problems on TBO.

Who is this information shared with?

• We keep your information confidential. We will not sell your information. We may disclose your information to our personnel (including personnel in our company) and to third-party suppliers or subcontractors (including our independent consultants, data analytics providers and cloud-based data processing and hosting providers).
• If we do share your information, we will only do insofar as it is reasonably necessary for the purposes set out in this privacy policy, and provided that the recipients do not make independent use of the information and have agreed to adhere to the rules set out in this privacy policy.
• In some instances, this data sharing may involve the transfer of information outside the EU.


Type of information

• TBO contains links to TBO’s social media pages on Facebook, Instagram, Twitter, and YouTube.
• These third-party websites have their own respective privacy policies (which we advise you to read) for which those sites are solely responsible.
• Should you visit those social media pages and choose to follow us on Facebook, Twitter or Instagram, TBO may receive personal information from the social media providers, including:
• Your name (first and last);
• Your email address;
• Your postal address;
• Your telephone number(s);
• IP address;
• Location data;
• Social Media account url;
• Your login details;
• Your date of birth/age;
• Your gender;
• Your general interests.

Purpose of the processing and legal basis for the processing

• If we do receive any personal information about you from these third-party social media sites, we will not process your information for the purposes of direct marketing unless you have provided your consent or it is otherwise lawful for us to do so.
• We may use this information to find out more about our digital community so that we can better understand and serve our customers and website visitors (for example, to create new content by analyzing general interests).
• If you have opted-in to receive such communications, please see our section below on “Our Approach to Marketing.”

Who is this information shared with?

• We may share your personal information with these social media sites to enable them to provide targeted marketing messages where you have indicated your agreement to receive these messages from them or where it is otherwise lawful to do so.
• We will not otherwise share with any other third party the personal information that we obtain about you for the purposes of marketing, unless you have provided your consent or it is otherwise lawful for us to do so.
• If you would like us to delete the personal information that we have received about you from these sites, please contact us at
• If you not want us to receive further information about you from these sites, you should also contact the sites directly to turn off the ‘follow’ settings.
• If you would like to have deleted the personal data that you’ve shared with the social media accounts that you have joined or that you follow, please contact the social media providers directly.


Type of information

Via our Website, we offer you the opportunity to purchase a subscription and/or to purchase other products and services.

If you chose to make a purchase, we may collect and store any personal information you provide when making this transaction, including the following billing details:

• Your name (first and last);
• Your company’s name (if applicable);
• Your email address;
• Your postal address (billing address);
• An alternative postal address (delivery address), if applicable;
• Your country location;
• Your telephone number(s);
• Login details (e.g Username and Password);
• IP address;
• Your gender;
• Your age;
• Your payment details (including credit card number, expiry date and CVC).

Purpose of the processing and legal basis for the processing

• We collect and process your contact and financial details to provide you with our products and services for which you have placed an order. We process this personal data in order to perform our sales contract with you and to meet our legal obligations or legitimate interests as a retailer.
• We may contact you about your purchase (for example with details on your registration for a challenge), and we may create and store a record of your purchase history.
• Financial transactions via our e-store are handled by our third-party payment service provider, and the provider that we use is Stripe.

Who is this information shared with?

• When you opt to make a purchase via our third-party payment services provider, we may share some personal information with them, and may receive some of the financial information that you provide to them.


Type of information

We may collect information about you in order to send you our promotional or marketing communications, such as;

• Your name (first and last);
• Your email address;
• Your telephone number(s); and
• Any other personal information that you may provide in a message you submit to us.

Purpose of the processing and legal basis for the processing

• Where we provide you with information about our products, services, offers (such as via our e-newsletters) or if we contact you for market research purposes (such as surveys and feedback requests), we will only use your personal information in this way in accordance with laws relating to marketing directly to individuals, and in the pursuit of our legitimate interest of marketing our business.
• If you have asked to be added to our mailing list, we will provide your details to a third-party company called MailerLite that helps us to produce and manage our email newletters. We provide these communications on the basis that you have asked to receive these.
• If you change your mind, you may opt-out at any time via the unsubscribe feature that appears in our emails or by contacting us at

Who is this information shared with?

• We will not share with any third party the personal information that we obtain about you for the purposes of marketing, except for as stated in this policy and only where those third parties have agreed to make no independent or further use of that data and to maintain its confidentiality.


TBO may at times be affiliated with third-party companies for the purposes of placing advertising on the Website or direct affiliate links to online retailers of outdoor gear that is reviewed or recommended at TBO. TBO will work only with third-party companies that use standard and widely available tools for the placement and serving of ads and affiliate links, including those provided by AvantLink and Google, Inc. and its affiliates. We publish interest-based advertisements on the Website; that is, ads that are tailored to reflect your interests. To help understand your interests, Google and our other advertising partners will track your behavior on our website and on other websites across the Internet using cookies. Please see our section below on “Cookies and Analytics.”

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.


Type of information

• If you send us objectionable content, or behave in a disruptive manner when using our Website, we may process any personal information that you have submitted to us, including in your personal messages, to respond to and stop such behavior.

Purpose of the processing and legal basis for the processing

We will only process personal information in this way for the following legitimate interests:

• Ensuring that the use of TBO is lawful;
• Ensuring that users do not disrupt or harass our staff, clients or other TBO;
• Enforcing our legal rights and complying with our legal obligations.

Who is this information shared with?

Where we reasonably believe that you are or may be in breach of the law (i.e., the content you share on TBO amounts to harassment or is defamatory), we may use your personal information to inform relevant third parties about the content, such as:

• Your email or internet provider;
• Law enforcement agencies.

Where we process personal information in this way, we will hold that personal information on our systems for as long as is reasonably necessary to achieve these objectives.


In addition to the processing that we undertake ourselves, we also use third-party processors to collect, export, store and otherwise process our data, include personal data, on our behalf.  The processors that we engage include (without limitation):

• Google LLC (for Google Analytics) (Web Management Tools)
Location: US (EU-US Privacy Shield certified)
• Facebook, Inc. (Social Media Platform)
Location: US (EU-US Privacy Shield certified)
• Instagram (subsidiary of Facebook, Inc.) (Social Media Platform)
Location: US (EU-US Privacy Shield certified)
See above for Facebook, Inc. EU-US Privacy Shield certification link
• Twitter (Social Media Platform)
Location: Ireland (for non-US customers)
• Automattic Inc. (WordPress) (Web Management Tools)
Location: US (EU-US Privacy Shield certified)
• Gravatar (subsidiary of Automattic Inc.) (Web Management Tools)
Location: US


Our Website uses cookies and other mechanisms to collect log and analytical information, to help analyze how visitors use the site, to personalize content, support our security function and to compile statistical reports on Website activity.

By using this Website, you consent to the use of such cookies and the sharing of data captured by such cookies with AvantLink, Google, and our other third-party partners. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us, contact us at If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences icon. (Available in the EU.)

To find out more about the use of cookies generally, please visit

Our Website also uses website analytics, including Google Analytics, to evaluate and improve our Website, personalize your experience and to offer the best, most accessible service possible to all of our customers.

To find out more about Google Analytics and to learn how to opt out, please visit:

How Google uses data when you use our partners’ sites or apps, or

When you visit our Website, these analytics service providers may collect the following data, which will almost always be anonymized and aggregated before reporting back to us:

• number of visitors to our Website
• pages visited while at TBO and time spent per page
• page interaction information, such as scrolling, clicks and browsing methods
• websites where visitors have come from and where they go afterwards
• page response times and any download errors
• date and time of the visit
• other technical information relating to end user device, such as IP address, access status/HTTP status code, your operating system and interface or browser plug-in

We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together so we know that, for example, where the visitors to our Website come from).

This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our Website to provide a better service and source of information to visitors.

This information is not used to develop a personal profile of you.


You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest:

• to ask for a copy of data we are processing about you and have inaccuracies corrected;
• to ask us to restrict, stop processing, or to delete your personal data;
• to make a complaint to a data protection regulator.

To make a request in relation to any of the aforementioned rights, please contact us at

If you are unhappy with the way that we are processing your personal data, please let us know by contacting


We do not knowingly use TBO to solicit data from or market to children under the age of 13 or sell any of our products or services to children.

If a parent or guardian becomes aware that his or her child has provided us with information or may be receiving communications from us or has been otherwise interacting with us via our Website without consent of a parent or guardian, we ask that this be brought to our immediate attention. We will make it our priority to address this situation and delete information relating to a child as soon as practicable. In such an event, please contact us at


We will take commercially reasonable, appropriate technical and organizational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our Website and services, taking into account the likelihood and severity those risks might pose to the rights and freedoms of our Website visitors.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or alteration, and unauthorized disclosure of or access to the personal information transmitted, stored or otherwise processed by us. Please be aware that, while we make the security of our Website and your personal information a high priority and devote considerable time and resources to maintain robust IT security, no security system can prevent all security breaches. When you choose to share your personal information with us, you accept the aforesaid and provide your information at your own risk.


In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. Once the purpose for which information has been collected has been fulfilled, we will either permanently delete your personal information or remove all identifiers within it so that it is no longer personal data.  We may use such anonymised data for research and/or business analysis purposes.

Where you have provided us with personal information in order to set up an account with us, we will retain those details for as long as your account remains active.

Where you have signed up to our mailing list, we will retain your details for as long as you remain on that list. If you unsubscribe, we will remove your details from the list.

Where we obtain your personal data in relation to the use or purchase of our services or products, including VAT or invoicing information, we are obligated by law to keep this for a minimum of 6 years.

If you would like us to stop using your personal information or restrict its use, please contact us at


Our servers are located in the United States and the information that we collect directly from you will be stored in these servers. We may also transfer your personal data to our third-party service providers, many of whom may be located outside of the European Union, operate from multiple locations including non-EU based operations or engage sub-processors located outside the EU.

There are agreements in place to ensure that any international transfers of personal data to our affiliates or third-party service providers have appropriate safeguards that meet the requirements of EU data protection laws.

Such appropriate safeguards may include standard data protection clauses adopted by a data protection regulator and approved by the European Commission, such as the European Commission’s standard contractual clauses. Alternatively, where personal data is transferred to the US, many of those US third-party service providers are certified under the EU-US Privacy Shield framework approved by the European Commission.


This privacy policy may be updated from time to time. We will notify you of any changes to our privacy policy by posting the new privacy policy on our Website. You are advised to consult this privacy policy webpage regularly for any changes.


If you have questions or comments, or if you want to update, delete or change any Personal Information we hold, or you have a concern about the way in which we have handled any privacy matter, please contact us at

Mediavine Programmatic Advertising

For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here